Our good old magazines: What innovation the iPad can bring?
Two days from now a few hundred thousands iPad will reach their end users but the industry has already been thinking about what innovation the device could bring to the partially dying publishing industry.
I complied 3 examples, in the form of videos, to demonstrate what could be the shape of our magazines of the future.
Will the iPad (or the tablets in general) save the magazines? You can give your opinion in the comments, anyway I found those 3 examples quite interesting.
The first video was created by Adobe and Wired Magazine. It certainly makes a lot of sense for Adobe, being the #1 provider of publishing softwares, to wonder how the needs of their clients will evolve. This is part of their vision (with a touch of self satisfaction too).
The second one is a concept for a new magazine created specifically to be viewed on a computer. Quite an innovative approach. I found that the creators have an interesting way to mix video, still photography and text.
VIV Mag Interactive Feature Spread – iPad Demo from Alexx Henry on Vimeo.
The last one is a demo of what could be the cover of your next travel magazine and I have to admit that I really like the way it looks. Because it is close enough to what we are used to, it still looks familiar but at the same time it really goes one step further and clearly provide more than the paper magazine experience.
iPad Sunset Mag Cover Spec from Jesse Rosten on Vimeo.
Are we going to buy more magazines thanks to those new way of telling stories? Wait and you will know.
Check this out too. It is showing similar concepts for the magazine Outside, even pushing the idea a little bit further than Sunset.
On youtube: http://www.youtube.com/watch?v=3WeaC5QDUpg&feature=player_embedded#
Now where is the technology behind that, and can you apply it cost effectively to thousand copies is not clear to me. To be continued.